Our Story

For the dogs we treat like family

Furmonogram started with a frustration you might recognise. Dog gear tends to be either cheap and disposable, or expensive and useless in the rain. We wanted something that could handle a muddy Tuesday walk and still look good hanging in the hallway afterwards.

So we began with one product, done properly: a collar in full-grain cowhide. That's the grade of leather that softens and darkens over the years instead of cracking. Then we added the thing traditional makers skip, a hidden slot for an Apple AirTag (sold separately). A beautiful collar is worth more when you can also find the dog wearing it.

We're a small brand from the Netherlands, shipping across Europe in small batches. If you have a question, or just want to show us your dog, we're at support@furmonogram.com. We especially like the dog photos.